// § 01 — the story
Built in
fashion.
Sharpened
in tech.
I started in apparel production at NIFT, learned how a thing actually gets made, then crossed over into marketing where everything else is just storytelling on top of operations.
Myntra taught me Indian fashion at scale. Amazon taught me category strategy at brutal scale. Henkel taught me that even defense adhesives have a brand voice (it's "trust, but verify").
Now I'm at SMU Cox getting an MBA, because I want to run the room, not just decorate it.
The bit your recruiter wants: Hire me before May 2026 and I'll come cheap-ish. Nine years across DTC, marketplace, and B2B. Brand strategy, GTM, content systems, all of the above.